Glossy wave icon. Free flag icons from SwedenSWEDEN
SONG   "Euphoria"
SINGER    Loreen
MUSIC & LYRICS    Peter Boström & Thomas G:son
DRAW   #11 in the second semi-final



Sweden's run of appearances in the Eurovision Song Contest final, which stretched back for over 30 years, came to an end in 2010, with failure to qualify from the semi-final. However in 2011, Sweden achieved its best result this century, coming 3rd in Dusseldorf. Consequently it was no surprise when SVT were one of the first broadcasters to confirm their intention of being in Baku and that there was going to be no change to the format for the 2012 Swedish selection, with four semi-finals and a second chance show choosing ten finalists.

Melodifestival, the Swedish Final was held on March 10th at the Globe Arena in Stockholm and hosted by Sarah Dawn Finer, Helena Bergström & Gina Dirawi. The winning song was chosen by a mixture of a public televote and eleven international juries, each with a 50% weighting and the winner of both elements of the vote was "Hysteria" sung by Loreen.



It came as no surprise when Loreen won Melodifestivalen, the Swedish selection for the Eurovision Song Contest, but she did it with record figures; more than 670,000 of the four million viewers called in to vote for her song Euphoria. Afterwards Loreen was simply overwhelmed: ”A fantastic feeling, I almost started sobbing... but now I want to see what I can do better. Two months of preparation can do miracles!”

Loreen (28) was raised on the countryside outside Stockholm, in a family of Moroccan-Berber origin. She has a very focused attitude to her music. She gets frustrated when she's tagged as an R&B artist: ”It's almost bizarre. I never listen to R&B or soul music!” She continues: ”The music I get inspiration from is music that gets you into kind of a trance. Both musically and vocal wise. Artists like Björk, some of Enya's music, and especially Lisa Gerrard”.

It's fitting that Loreen learned to play the piano by imitating the very minimalistic Michael Nyman score to the 90's film The Piano. Loreen continues: ”I want to make music that really connects to my soul. I think that's when my music affects the most.” She describes herself: ”Somewhat a loner, a seeker that steers away from the information overload of today. I have no TV set. I have a laptop but I only use it for e-mails and music programs".

She then interrupts herself laughing: ”I'm really “impossible” in this age of living your life in the digital space. The people I work with really hates that I'm not even on Facebook!” Her general aim? ”To unite people in the thought that there is much more to life than the materialistic aspects. I know that it may sound hippieish and overblown. But is that really a reason to give up on this ambition? I'm certain the answer to that is no!”

Euphoria, written and produced by Peter Boström and Thomas G:son, is Loreen’s third single release and has already spent three weeks topping the Swedish charts quickly surpassing Platinum status. Neighbouring Norway and Finland were quick to discover this uplifting future anthem and are currently also reporting no.1 positions. Loreen's highly anticipated debut album is scheduled for a September release.

The composers of the Swedish entry have a double job in this year's Eurovision Song Contest as Thomas G:son co-wrote the Spanish entry and Peter Boström the Norwegian one.


Even before it qualified for the Swedish final, the buzz was building around "Euphoria" and once the song was chosen, Sweden was installed as the bookmakers favourite, a position it still holds. Internet polls have also been universally favourable and Sweden tops almost all fan polls.

With no promotional video and limited personal appearances, international promotion for the Swedish entry was initially very limited, but as taken off as the contest approached and the Swedish entry has already gained radio play is several countries.




Date Rehearsal Press Conference
Wednesday May 16th 12:30 - 13:10 13:55 - 14:35
Saturday May 19th 12:00 - 12:30 13:15 - 13:45
*Baku is four hours ahead of Ireland and the schedule has still to be confirmed officially






  Running Order
  Fan Polls




  • First entry: 1958
  • Number of previous entries: 50
  • Best result: Winners (1974,1984,1991,1999)
  • Worst result: Last (twice), did not qualify (2010)
  • Qualification record: 2-6 (25% success)





"I never was a huge fan of the euphoric dance music scene which dominated clubs in Ibiza and elsewhere, 15-20 years ago, so this rather pale pastiche of it leaves me completely cold. It's lack of originality, even in the Kate Bush circa 1977 dance moves is probably more striking to people who have been following music for a long time and that could impact the appeal to juries. I see it qualifying with ease, but I struggle to see its appeal being wide enough to win " - Keith Mills



"A lot see this as a winner. Again a lot of people seem to ignore the fact that, musically, this is not well built. Musically, the verses flow awkwardly into the chorus. While the chorus is memorable enough the verses are just as forgetful. In short-it has all the signs of a fan's favourite that won't do as much as expected of it. " - Shai Dagoni (Netherlands)

"Has all the ingredients to place Top 5. The dance pop song is current enough to connect with a good portion of both East and Western Europe and, with Loreen's kabuki-inspired choreography, this entry has the potential to do extremely well in the final." - Ricky Paul (U.K.)

"According to fans, this might just be the song to beat. I sincerely hope not as, although I don't think the chorus is too bad, this is completely ordinary. Like Cyprus, this reminds me of those inconspicuous dance tracks you get on those work-out albums and i can only hope this receives a result similar to the one Sweden got 4 years ago." - Olivia Gavazansky (U.K.)

"Loreen is a great performer. She managed to get an ordinary old-fashioned dance song and convert it to a Eurovision anthem. Her moves, her voice, the staging are all amazing. Will she manage to win the whole contest? I think yes. " - Paschalis Barmpoutis (Greece)

"Ok so its the favourite at the moment and i really like really like it . The most "now" song in many a eurovision. I somehow think it might lose out from the jury votes though and therefore only be top 5. However if it does win I think it will restore alot of credibility to the contest in those more sceptical nations like the UK." - Philip Stuart  (U.K.)